In almost every business day-to-day life Information technology(IT) plays a vital role. In every business there will be some kind of IT requirement even from simple communication by phone or e-mail through to running analysis of customer details through a marketing database.

But whatever level of IT and e-commerce solutions we use, it's important to get them right. We expect our customers to contact us in the way they prefer – by phone or by mail.And even our customers will expect to be able to contact us in the way they prefer .They’ll expect the details that we hold about them to be correct on our customer relationship management database.Regardless of the IT systems that we use they expect us to deliver them what they want and when that want it- to make it happen.